Attitude Strength and Perceived Prevalence of Attitude Positions

Attitude Strength.

Attitude strength has been the focus of a huge volume of research in psychology and related sciences for decades. The insights offered by this literature have tremendous value for understanding attitude functioning and structure and for the effective application of the attitude concept in applied settings. This is the first Annual Review of Psychology article on the topic, and it offers a revie...

Attitude Extremity and Party Identification Strength on Perceived Polarization

Exploring the structure of strength-related attitude features: the relation between attitude importance and attitude accessibility.

One of the most significant current controversies in the attitude literature involves the latent structure of attitude attributes related to their strength. Four studies were conducted to explore whether 2 strength-related attributes (importance and accessibility) are affected identically by various manipulations (which would suggest that they reflect a single latent construct) and whether the ...

Theoretical and Empirical Implications of Attitude Strength

Attitude strength is defined as the extent to which an attitude is stable, resistant to change, impacts information processing, and guides behavior. Several concepts, such as accessibility, ambivalence, and importance relate to the broader concept of strength. For many years, both social psychology and political science ignored the differences across these various concepts, though in different ...

Running head: “ATTITUDE AGREEMENT IN SOCIAL NETWORKS” Real and Perceived Attitude Agreement in Social Networks

It is often asserted that friends and acquaintances have more similar beliefs and attitudes than strangers; yet empirical studies disagree over exactly how much diversity of opinion exists within local social networks, and relatedly, how much awareness individuals have of their neighbors’ views. This paper reports results from a network survey, conducted on the Facebook social networking platfo...